About us

ikii is Korea’s largest baby brand, celebrated for its thoughtful design and use of organic materials that reflect a deep care for every baby’s comfort. From 2022 to 2024, it was ranked as the country’s leading online baby shop, known for its premium quality and attention to detail. Each collection is made with purpose and simplicity, offering gentle essentials that support everyday life. As ikii continues to grow internationally, it remains devoted to sharing its Korean craftsmanship and mindful approach to baby care with families around the world.

ikii USA is exclusively distributed by Merlu & Co.,founded by two mothers who wanted the best for their own children. As moms of little ones with sensitive and eczema-prone skin, we struggled to find baby products that were both gentle and beautifully made. Our search led us to ikii — a brand we fell in love with for its pure materials, careful details, and timeless simplicity.

We started Merlu & Co. to share that same care with families in the United States. Through ikii USA, we hope more parents can experience the comfort, quality, and sincerity that first inspired us.